Our Services
Prospective applicants to your college—and their parents—need to know more about your school than they can find through search. You need to speak in a direct and informed way to your current and former students, to reinforce the value of their education. Whatever your objectives, the way you tell that story makes all the difference, and podcasting allows the opportunity for a much richer conversation.
Development & Ideation
Do you have recognized programs that are well known, or some unsung heroes that could shine if they were promoted? Do you have a strong regional reputation, but need to attract more students nationally? Are there new & exciting programs you’ve developed and now it’s time to spread the word? Are you effectively promoting your value proposition for graduates? We’ll work together to define your objectives, so you can develop the right content, and ultimately inform and influence your target audience.
Podcast Utilization
If you already use podcasts, are they maximizing your return on investment? How are other universities in your competitive set using podcasts? What can you do with your existing content to reinforce your other marketing efforts? It is critical to understand how these podcasts can be used to best represent your school, so you are correctly positioned in the hearts & minds of the audiences you need to reach.
Content Production
Once we’ve clearly established the What & Why, we can help you with the How. If you have in-house talent, great! We’ll get them on board with a strategic approach that ties them to your school and allows for full integration into your marketing strategy. If this is the first custom podcast for the school, let us help by connecting you with our network of branded podcast experts. We can source voice & creative talent, as well as production and promotion.
