Our Services
Prospective students and parents need to know more about your school than they can find through search. You need to speak in a direct and informed way to your current and former students, in order to reinforce the value of their education. Whatever your objectives, the way you tell that story makes all the difference, and podcasting allows the opportunity for a much richer conversation.
Development & Ideation
Do you have programs that are well known or those that are unsung heroes that need promoting? Do you have a strong regional reputation, but need to attract more students nationally? Are there new & exciting programs you’ve developed and now you need to spread the word? What is your school’s value proposition for graduates? We’ll work together to define your objectives, so you can develop the right content to support those objectives, and ultimately speak directly with your target audience.
Podcast Utilization
If you’re already using podcasts, are they maximizing your return on investment? How are other schools in your competitive set using podcasts? What can you do with your existing content to reinforce your other marketing efforts? It is critical to understand how these podcasts can best be used to represent your school, so you are correctly positioned in the hearts & minds of the audiences you need to reach.
Content Production
Once we’ve clearly established your What & Why, now we help you with the How. If you have in-house talent, great! We’ll get them on board with a more strategic approach that ties them to your school and allows for the full integration into your marketing strategy. If not, let us help by connecting you with our network of branded podcast experts. We can source voice & creative talent, as well as production and promotion.
